chelsea
hopkins

1. 2023 · now

   communications lead fasthosts, ionos group

   pr and social for a global hosting brand, across ten markets. i took the channels from nearly nothing to the best in the group, and i'm the one they call when something goes sideways.

2. 2023 · now

   deputy head of creative confuzzled

   a 3,500-person convention that raises a lot for charity. i run the creative team and the guest experience for the week.

3. 2023 · 2025

   founder escape goat racing

   an off-road race team built from nothing. it ended up on channel 4. i taught tinie tempah to drive a jimny.

4. 2021 · 2023

   head of brand & marketing pytch

   a live events agency with a private jet in the car park. campaigns for the bbc and others, and a 1,200-delegate congress i stage managed twice.

5. 2019 · 2021

   communications specialist forest of dean district council

   sole comms lead. then covid happened. i learned crisis comms properly, with the army, navy and raf on the calls.

6. 2018 · 2019

   group marketing manager ponthir road service station

   five car brands, three sites, one voice. launched the group's first video campaign and won suzuki's purple cow marketing award for it.

7. before

   earlier family businesses, a sculpture garden, a lot of mud

   it started at my family's off-road centre, hosting groups from the age of fourteen. everything since has been a variation on that.

also seen at

• f1 race weekendshosting vips for hp and scuderia ferrari.
• extreme e & hvolunteer comms for an fia world cup series.
• goodwood festival of speedon the startline, motorsport uk accredited.
• talladegapit-side, passing water over the wall.
• the baja 1000in a chase truck.
• the internetfifteen years of moderating odd corners of it, plus a 1,500-member folk group.
• posthogcommunity champion, and a developer who uses it daily.

credentials

• chartered pr practitioner, cipr
• mcim, chartered institute of marketing
• ba (hons) illustration
• motorsport uk registered marshal
• first aid at work
• mental health workplace responder

the long version is a pdf. email me for it.

whimsee

live on ios + android

why

i wanted an app that sends you outside instead of keeping you in. you hide a small note where you stand. only someone who walks there can read it. no feed, no algorithms, no infinite anything.

distinguishing marks

postgis decides whether you're actually there. row level security keeps every note dark until you are. edge functions do the rest.

diet

expo / react native · next.js on cloudflare workers · supabase · posthog

habitat

wherever you happen to be standing.

jackdaw

closed beta

why

nobody's coming to run your socials. jackdaw drafts posts in your voice, you veto every one, and it learns what lands.

distinguishing marks

one typescript core under both faces. claude writes per-platform captions, headless chromium renders the carousels, and publishing is idempotent across ten platforms, so a retry never double-posts.

diet

typescript / node · telegram bot + web app · claude api · headless chromium · posthog

habitat

telegram, and a web app for bigger screens. the early queue is open.

polyarmory: pr for a free steam game with no budget. what that involved.

1. campaignselling a game nobody would let us advertise

   polyarmory launched free, with no budget, a predecessor restricted on steam, and a release date that kept moving because of real events. 20,000 downloads in ten days and a pc gamer feature anyway.

2. positioningbuilding a managing director a voice in an industry he'd just joined

   a new md arrived at fasthosts in late 2024 with no profile in uk tech press. eighteen months later he's a named voice in trade, regional business, two podcasts and the city itself. this is how that was sequenced.

3. builda human veto on ai social posts

   how jackdaw drafts in your voice, waits for you, and publishes to ten platforms without a single platform adapter.

4. buildgetting bullied into exercise by claude

   a claude code skill is a markdown file. this one makes claude set you a desk workout while it works, then check up on you.

5. buildhow whimsee knows you're there

   a postgis distance check inside one database function, and a table that nobody is allowed to write to.

6. buildwiring posthog into wordpress properly

   consent that really gates, an order event that doesn't double-count, a proxy that can't be turned against you, and analytics inside wp-admin.

7. buildhow this site is put together

   one html file on github pages, fonts served from the site itself, analytics with no cookies, and a short script that turns markdown into these notes.

1. pressed-hog

   a hedgehog with a wordpress plugin in it. wires posthog into wordpress properly: session replay, surveys, woocommerce events, consent modes, a reverse proxy that ad blockers don't clock, and analytics inside wp-admin.

2. courser-calculator

   horse genetics for a horse rpg i play. rolls four foals from two parents, then lists every foal the pairing could ever produce. runs entirely in your browser. have a go.

3. marshpoint

   marshal signups for motorsport events, self-hosted. invite links, licence uploads, team rosters, and a dashboard for whoever's holding the clipboard.

4. minimum-viable-exercise

   a claude code skill. while claude works, it sets me a quick desk workout and checks afterwards whether i did it.

• linkedinchelsea hopkins
• githubookpassant

you can email me too if you like. hello at this website dot co dot uk.